Lead Product Designer Mobile Apps.
Originally just an App for British Airways, after a company restructure the strategy was to make the app 100% Components so that it could be rolled out as a white label app for other airlines within IAG, Iberia, Vueling and Aer Lingus.
This meant a completely new Design System from scratch, with revised:
- Image Proportions, consistent across screen to allow for easier asset creation, animations and transitions.
- ‘Material Style’ text input and in-line error handling.
- Simple use of Colour, to allow for Accessibility, while applying branding from 4 airlines.
- Consistent vertical alignment and typography (the legacy app used 4 typefaces and 16 different sizes and weights, this needed to be rationalised and was down to 6 weights and sizes).
- Application of Product Cards both for collecting and redeeming loyalty points, promoting paid affiliates and specific destinations together with cross-selling other products from BA and BA partners.
Design concepts and strategy clearly communicated with both Stakeholders and Developers through dynamic prototypes (advanced in Protopie) and using Zeplin for Developers.
![British Airways Loyalty Club App](http://mobileappux.co.uk/wp-content/uploads/2022/08/BA_Mockup_02-1024x683.jpg)
![Zeplin for Dev Delivery](http://mobileappux.co.uk/wp-content/uploads/2022/08/BA_Zeplin_02-1024x640.jpg)
Also revised App Store Optimisation, completely new strategic change in the style and content of the images used to promote the app.
![British Airways Avios App](http://mobileappux.co.uk/wp-content/uploads/2022/08/App_Promo_BA_Veuling-1024x683.jpg)
![User Journey Documentation](http://mobileappux.co.uk/wp-content/uploads/2022/08/UJ05-Mastercard_Management_v07-1024x681.png)
User Journey Documentation
New Finance Product for British Airways Loyalty Club, a pre-paid card. Full UX for application and use of the card exclusively through the app.