The Problem: Disparate BrewDog digital eco-system. Main dot com website suffered from inflexibility of Ecommerce site, not flexible for marketing…
British Airways / IAG Loyalty Apps 2019-21
Lead Product Designer Mobile Apps. Originally just an App for British Airways, after a company restructure the strategy was to…
Trainline iOS App Rebuild 2015 – Industry defining UX/UI (Apple Award winner)
2015 saw the ground up rebuild of the Trainline app, completely revised front-end architecture and creating new patterns for key…
Tesco Pay+ Apps 2018 – Lead Creative iOS & Android
Tesco Bank’s Pay+ app, allows customers to pay in-store with no PIN simply by opening the app and using either…
M&S iOS App 2019 Lead Creative
Responsible for both UI and UX of the app. All new features have to pass through User Research validation and…
Trainline Android App Rebuild 2015
Working in a zero documentation and rapid prototyping environment. The Android app moves at the same pace as iOS and…
Photobox Mobile Apps iOS and Android 2016-18
I worked on the end-to-end customer experience, collaborating with designers and engineers across the company. Regular customer research established numerous…
Nike Kinect Training App 2012
Working on Nike’s mobile team at AKQA, we researched fitness needs of users, building prototypes and launching the companion app…
Canon Irista app Concepts 2014
At Grey Possible on concepts for Canon’s family of photographic apps, across iOS, Windows Phone (with Microsoft funding) and Android.…
Ford Pass iOS & Android at VML 2016
UX Director managing a team of UI Designers and BAs and hands-on UI and UX production of Wireframes, Designs, Journey…