Nike Kinect Training WP app 2012

Nike Windows Phone Case Study Button

Working on Nike’s mobile team at AKQA, we researched fitness needs of users, building prototypes and launching the companion app to the Microsoft Xbox Kinect Training. This app and game were launched Christmas 2012, saw 600,000 downloads and won the Cannes Golden Lion in 2013.

Embracing the WP devices Pivots and Panoramas allowed us to solve a few problems with how to display information from the much copied Nike Fuel Print and how this layered information could be displayed to users. This WP solution was played back on the iOS app also.