Working at RPM digital and an early iOS app. Released in 2009 when the app store was in its infancy. We quickly recognised that an iOS app was the best way to reach the widest audience with a user-generated content campaign app based around Stella Artois’ World Draught Master competition.
User had to upload their 9 images to an app which were filtered with a PNG mask (in 2009 way before Instagram) and images were judged by a panel at AB Inbev with the winner receiving a round the world trip. This also included early examples of tagging photos and using EXIF data.
