Working on Nike’s mobile team at AKQA, we researched fitness needs of users, building prototypes and launching the companion app to the Microsoft Xbox Kinect Training. This app and game were launched Christmas 2012, saw 600,000 downloads and won the Cannes Golden Lion in 2013.
The UX for the app involved research into user needs and providing solutions that affecting not just this app, but the whole Nike+ eco-system and integration with their in-house CMS.
