I worked on the end-to-end customer experience, collaborating with designers and engineers across the company.
Regular customer research established numerous different mental models customers had of photos and printing. I organised and ran Customer Research and Competitor Research sessions and after analysis designed a simplified and scaleable software model which became the basis of the web build of studio software as well as the apps.
- 4 toolbars on 3 customer views of the product, page and photo
- With 2 toolbars in 1 view, I used a colour change of the toolbar to intuitively inform the customer that the context had changed.
- The colour change matched the photo-editing colours of the OS photo-editing software.
As well as the complexities of the product editor I worked on the regular eCommerce aspects of the apps. This included revised Product Pages, Range/List Pages, Search Result Pages, as well as revised Checkout and Payment options.
- Revised checkout and payment.
- Revised Upload flow, including app backgrounded photo upload.
- Implementation of Apple Pay
- Work on website product editor